Context
The author wanted to create an authoritative book on contemporary wine without falling into the usual institutional aesthetic that dominates the sector. The goal was to build a volume capable of generating consistent sales, personal recognition, and long-term credibility without the support of a publishing house.
We needed a graphic design that combined legibility, elegance, and visual positioning that would stand out from everything else on the market.
Initial diagnosis
Since there was no source material, we avoided the typical mistakes that ruin most self-published books:
- banal, institutional covers or covers with cliché images
- outdated fonts that convey amateurism
- layout without visual rhythm
- weak hierarchies that make reading difficult
- faded or chaotic color palettes
- no recognizable identity
- structure too similar to generic books in the sector
Market analysis: the problem of self-publishing
Self-publishing is dominated by covers that all seem to come from the same mold: neutral tones, generic stock images, predictable compositions.
The implicit perception for the reader is immediate: self-published book.
For a work like Manifesto del Vino contemporaneo (Manifesto of Contemporary Wine), this would have been strategic suicide.
We therefore analyzed:
- bestselling wine book covers
- self-published titles that work and those that don’t sell
- the shelves of specialist bookshops
- the most commonly used color palettes and fonts in the sector
- the most recurring visual clichés such as vineyards, wine glasses, parchments, and rustic watermarks
The result of the analysis was clear: no one was using a contemporary and authoritative aesthetic.
There was room for a cover that could truly belong in a serious bookstore.
What we did
- created a cover that breaks away from self-publishing clichés with a professional look
- chose a font that’s easy to read, modern, and fits the theme
- picked a limited, professional color palette that conveys authority
- designed a layout that guides the eye effortlessly
- got rid of any unnecessary decorative elements
- built a visual identity that would stand the test of time
- set up an internal structure with solid hierarchies and reading rhythm
- ensured a shelf appeal, not a self-published look
Results
The book sold 2,500 copies, a huge achievement for a self-published title in a complex niche market.
The most interesting thing is the public’s response: even after five years, the author is still recognized from afar as the one who wrote the Manifesto and continues to receive constant requests. Every week, two or three people want a copy.
This is a sign of successful positioning: a cover that is not only beautiful but designed to sell over time.
Evidence
“2,500 copies of the book sold (!) and even after five years, people still say to me: Ah, you’re the one who wrote… Now I have to work on a second edition because every week two or three people ask me for a copy.”
Call to Action
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