Valentino is a personal trainer with a solid local following: happy clients, steady word of mouth, a clean reputation.
What he didn’t have was a predictable stream of new leads.
He didn’t want to invest online. Too many unknowns, too much waste. He was looking for something more direct, trackable, and suited to the pace of his neighborhood: a clear, simple message that was impossible to ignore.
That’s why he came to us.
The copy was written by the very talented Daniel Porro,
who nailed the promise perfectly: specific, appealing, and aligned with how a local audience
actually thinks.
Our job was to turn that text into a direct-response postcard, something you can understand at a glance and built to produce one thing only: real contacts.
The problem to solve
This wasn’t about “making a nice-looking design.”
It was about creating a physical asset that could:
- grab the attention of people who see dozens of flyers every week
- communicate the benefit in under two seconds
- guide the eye toward a measurable CTA
- lower resistance with a non-advertising look and feel
- turn a neighborhood into a direct source of leads
In other words, we needed a postcard that worked like a direct-response marketing tool, not like an aesthetic exercise.
What we did (DRD solutions applied)
- boosted the copy by placing the promise, benefits, and CTA in the highest-attention visual spots
- designed a layout based on visual gravity and a natural eye path
- improved readability with larger type, more breathing room between blocks, and sharp contrast
- reduced cognitive load by removing anything that didn’t push toward the CTA
- used a Trojan Horse visual tone: non-salesy, reassuring, direct
- added a measurable WhatsApp CTA to track every single contact
- built a visual hierarchy that lets you understand “who you are + what you do + what I want from you” in under 3 second
Results
Valentino handed out the postcard once, in a very tight local area.
What happened?
- €1,700 in direct revenue from the first drop
- €600 total investment (service, printing, distribution)
- ROI close to 3x
- his first truly measurable local marketing asset
- the ability to repeat the same campaign in other areas at near-zero extra cost
That’s the combined effect of direct-response copy + design built to sell.
Want materials people read instantly and that turn interest into measurable leads?
Request your Graphic Video-checkup: within 72 hours you’ll get a full video review of your piece plus a document with every improvement, ranked by priority.
The first one is always free.
Leave a Reply