Why your paper materials don’t work (and it’s not your fault)
Have you ever distributed 500 flyers and received zero calls?
It’s not your fault. It’s the design’s fault
If you are a real estate agent, you have probably experienced this: you print a flyer, distribute it in the neighborhood, but don’t receive a single call.
You wonder if the area is wrong, if people don’t have homes to sell, or if it’s simply “pointless to do paperwork” in 2025.
And no. The problem is not the paper.
The problem is how it is used.
A beautiful design can make you look professional. A direct response design helps you earn.
The most common mistakes in real estate agents’ materials
- Lack of a large, easily readable headline even from a distance
- Total lack of testimonials
- No explicit benefit for the customer
- Use of overly generic templates with no concrete message
- No guarantee
- No inviting and “low-effort” call to action for the customer
- And I could go on for a long time…
Result? Whoever gets that flyer throws it away.
Not because I don’t have a house to sell.
But because he/she did not find a concrete reason to contact you.
The Giacomo case study: $12,000 from a discarded flyer
Giacomo Brandi has been working in Foligno for over 20 years.
Every two months, he drops a paper flyer in his designated area.
No magic: just a design made for one purpose. To make the phone ring.
In the last campaign, 3 people contacted him. All three had a house to sell.
They entrusted it to him. Result: Over €12,000 in commissions generated.
What was different about that flyer?
- The text was built to tap into the real motivations of those who have a home to sell (not just to say “how good Giacomo is”)
- The design was invisible: it guided the eye, highlighted key points, and pushed toward action.
- The CTA was simple, readable, and targeted: “Do you have a home to sell in the area? Call me, no obligation. I’ll explain how much it’s worth today.”
No special effects are required. What you need is a design designed for sales.
Would you like to try a custom flyer for your real estate agency?
If you also want to stop wasting money on flyers that don’t deliver results, I suggest this:
Discover my direct response postcards and how to use them in your area.
It can be a postcard to mail, a flyer to bring to appointments, or a PDF to send via WhatsApp.
The important thing is that it does its job: to get you in touch with those who really have a house to sell.
Contact us here: https://filippinistudio.com/en/contacts/
PS: I’m not offering you a frame-worthy design. I’m providing you a tool to use. And if you use it well… it could become your best seller.
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